White Plains NY – December 12, 2000 -- In as few as ten-minutes, an auto insurance shopper can now sit down at a home computer, get a free auto insurance quote, purchase a policy and immediately print out a legal insurance I.D. card that allows them to drive away fully insured. This unparalleled advance is provided through a new website, www.response.com, which was recently unveiled by Response Insurance.

Response Insurance, a direct-to-the-consumer auto insurance company that has been selling via the phone since 1997, is now also offering consumers real-time online car insurance quotes and the power to fully complete transactions on a live basis.

Response Insurance was touted at its inception for taking on the long established ways of the auto insurance industry. The Company is doing it again by pulling back the curtain that has separated consumers from truly interactive online auto insurance services. Unlike the current prevalence of insurance pseudo-websites that either cannot complete the sale or require behind-the-scenes manual processing of information, www.response.com actually performs the full range of activities to give a free auto insurance quote, confirm the auto insurance rate, verify driver data, accept payment and issue essential policy documents to the customer in real-time.

In spite of advances in many other industries, only a fraction of the thousands of auto insurance companies in the nation are capable of selling auto insurance through both the phone and the Internet. In addition to online car insurance quote services at www.response.com, consumers can also call
1-800-RESPONSE to talk to a trained auto insurance advisor at one of the Company’s call centers who can provide a free auto insurance quote, sell and service policyholders and answer any related questions.

“Response is a unique combination of a solid bricks and mortar auto insurance company and a leader in on-line services,” stated Mory Katz, Chairman of Response Insurance. “We built our website the same way we built our company --- from a customer perspective. And, I don’t know of any other real-time website that is as customer-friendly, efficient, reliable or secure as ours.”

Full purchasing capability is currently available at www.response.com to drivers in California, Florida, Indiana, Maryland, New York, Ohio, Pennsylvania, Virginia and Wisconsin. In addition, the Company sells via phone in Delaware, Georgia, Illinois, Missouri, Texas and Washington, DC. By year’s end Response expects to be in five more states (Arizona, Colorado, Minnesota, Oregon and Tennessee), which when added to the total, will represent more than 65% of the U. S. auto insurance market.